Chin Lung
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About
Founded in 1983, Chin Lung began as a local favorite in Bangalore’s iconic pub circuit - a place that brought people together over simple drinks and good food. Today, that legacy lives on, reimagined as a modern brewery that blends nostalgia with bold new energy. From our roots in Residency Road to vibrant expansions in Indiranagar and the newly opened Marathahalli brewery, Chin Lung has evolved into a multi-location destination where the city comes to unwind. Whether it's a chilled-out weekday pint or a packed DJ night, Chin Lung offers more than just craft beer and cocktails. It offers a culture. A vibe. A place to belong.
BTS
Results That Speak Louder Than Likes
Challenges
Evolving a Legacy Brand for a New Generation
Chin Lung had a strong offline presence, but its digital identity needed a strategic overhaul to engage a younger, content-savvy audience. Our key challenges included:
• Creating a modern, high-quality content style that reflects the brand's lively, community-first vibe.
• Transitioning from basic phone-shot content to visually cohesive, professional storytelling.
• Building consistent engagement and a loyal online community across multiple platforms.
Outcome
Impact
More Formats. Bigger Reach.
60% increase in reel views through trend-driven, high-engagement formats.
30% spike in weekend DMs, driven by event-focused promotional content.
3× increase in carousel saves for menu highlights and curated “what to order” posts. Stronger audience recall and digital positioning as a lifestyle-first, youth-driven brewery.
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