Shaadi Bells Matrimonial Solutions

About
Shaadi Bells came to us with a clear mission to make real matchmaking feel more personal, emotional, and modern. As a matrimonial brand that connects South Indian families through meaningful matches, they needed a content approach that honored tradition while staying relevant to today’s audience. We took over their social media strategy end-to-end, from scripting reels and planning content hooks to managing their visual identity across platforms. Through relatable, UGC-style videos, emotionally resonant themes, and well-timed storytelling, we helped Shaadi Bells connect with both individuals and families on a deeper level. By building trust through content, we’ve positioned Shaadi Bells as more than a matchmaking service - it’s a modern community built on values, conversation, and real connections.




BTS
Challenges
Making Matchmaking Meaningful in the Digital Age
In a space that’s often filled with outdated stereotypes or overly glossy wedding ads, Shaadi Bells needed a voice that felt authentic and trustworthy. Our main challenges included:
Crafting an emotionally grounded content tone that appeals to both Gen Z users and traditional families.
Introducing reels that balance storytelling, relatability, and cultural respect.
Creating scroll-stopping hooks that lead to real engagement and DM-based inquiries.

Outcome

Impact
Stories That Build Trust
Introduced over five high-performing reel formats including POV matchmaking stories, family reactions, voiceover skits, and testimonial-style videos.
3× increase in profile visits and saves due to strong hook + emotional pay-off structure.
Noticeable spike in DMs and consultation inquiries, especially from reels featuring family-based storytelling.