Native

Food & Beverage

About

Native is a community-driven bar built around Indian flavours, craft cocktails, and an open-air, easygoing atmosphere.

With a strong focus on coastal and regional food, a taproom experience, and a space designed for people to gather, it brings together culture, comfort, and conversation in one place.

Challenges

Defining a New Kind of Bar

As a new brand, Native lacked clear positioning in a crowded Bangalore bar scene.

The idea of a “community bar” wasn’t immediately understood, making it difficult to stand out or connect with the right audience.

The challenge was to shape a distinct identity — one that felt rooted, approachable, and culturally relevant.

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Impact

Community Built. Footfall Followed.

A shift towards community-led, culture-driven content brought Native to life making the space feel relatable and accessible. Influencer activations and content around Indian food, cocktails, and affordability drove visibility, engagement, and growing footfall.

50% increase in Organic Impressions

3× growth in Activation-Led Content Performance

45% improvement in Audience Retention Rate

40% increase in Direct Enquiry Rate

Explore Our Work

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UN40