Prakash Jewellers

About
As Prakash Jewellers Mysuru marked their 60th year as a trusted name in Karnataka’s jewellery space, we had the opportunity to bring their legacy to life online. With a focus on tradition, craftsmanship, and family-centered values, the brand needed a digital presence that reflected its timeless appeal while connecting with a new generation of buyers. We took on the end-to-end social media strategy, including photography, cinematic videography, and engaging reels that captured both product excellence and emotional storytelling. From bridal campaigns to festival collections and heritage-inspired shoots, every piece of content was designed to feel both elegant and relatable. By blending rich visuals with storytelling formats, we helped Prakash Jewellers evolve from a legacy showroom into a digitally relevant, emotionally resonant brand - continuing to shine across generations.

BTS
More Than Just Gold. A Story Well Told.
Challenges
Translating Heritage into Modern Digital Language
With over six decades of brand trust and a loyal offline audience, the key challenge was crafting a digital identity that felt fresh without losing authenticity. Our main challenges included:
Elevating product visuals from basic catalogue posts to premium, cinematic photography and styling
Introducing modern reel formats that appeal to both young brides and traditional family buyers
Building a visual content library that reflects their seasonal collections, craftsmanship, and milestones like their 60th anniversary

Outcome

Impact
A Legacy Reimagined, Digitally
Introduced over five new content formats including bridal reels, cinematic walk-throughs, designer close-ups, and campaign voiceovers.
Boosted footfall during the 60th anniversary celebration with milestone-based campaign posts and video storytelling.
Built a cohesive, scroll-worthy Instagram feed that reflects the brand’s elegance and trust.