Prakash Jewellers

Jewellery

About

Prakash Jewellers is one of Mysore’s most trusted gold jewellery brands, built on a legacy of craftsmanship, quality, and customer trust.

Known for its wide range of traditional and contemporary designs, the brand has long been a preferred destination for jewellery across occasions.

Challenges

Modernising a Legacy Presence

Despite its strong reputation offline, the brand’s digital presence lacked consistency and visual appeal.

The challenge was to elevate the look and feel of the brand online - while maintaining the trust and heritage it was known for.

This meant rethinking both communication and design, and building a more cohesive identity that could resonate with today’s audience.

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Impact

Timeless Brand. Modern Presence.

Visual identity and content strategy were rebuilt to reflect both legacy and modern appeal. Campaign-led moments across key festivals drove stronger visibility, improved perception, and increased customer interest.

60% increase in Organic Impressions

4× growth in Festive Campaign Performance

50% improvement in Inbound Enquiry Rate

2× increase in Store Visit Intent

Explore Our Work

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Mini Cooper

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Tequiro

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Legends

Boombox

UN40