Sumangali Silks
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About
As Sumangali Silks Mysore grew to become the largest saree hub in Karnataka, we got the opportunity to capture their journey. We handled their social media, shot stunning photography, and created vibrant videography that highlights the timeless beauty and rich heritage of their saree collections. The results? Their online presence has expanded significantly, thanks to engaging, visually captivating content that speaks to their audience. Whether it’s showcasing their exquisite saree designs or telling the story of their craftsmanship, Sumangali Silks Mysore has proved that the right content elevates a brand’s presence. We also collaborated with Sumangali Silks on a dynamic vox pop series to capture the excitement of their customers and share real-time reactions. Here’s to many more milestones as they continue to lead the way in Karnataka’s saree industry.

BTS
Impact Beyond the Fabric
Challenges
Standing Out in a Traditional Market
Sumangali Silks Mysore already had a strong brand presence in the offline retail space, but their digital identity needed refinement to match the scale and elegance of their physical store. Our key challenges included:
Transforming an in-store heritage experience into a compelling digital brand narrative.
Upgrading visual quality from basic phone content to professionally shot photography and cinematic reels.
Maintaining authenticity while introducing new-age formats like influencer storytelling, slow motion product reels, and aesthetic lookbooks.

Outcome

Impact
From Weaving Tradition to Weaving Connections
Introduced over five new content formats including bridal cinematic reels, slow-motion fabric walkthroughs, styling lookbooks, and customer testimonials.
40% increase in Instagram engagement through high-quality visuals and consistent storytelling.
Successful influencer launch campaign with over 50 creators promoting the new store contributing to record footfall and a sold-out opening weekend.