The Peck
About
The Peck is not just a café it’s a mood. A warm, pet-friendly corner in Bangalore that invites you to slow down, sip slowly, and stay awhile. Known for its minimalist interiors, artisanal coffee, and calm energy, The Peck needed a digital presence that mirrored the soul of its physical space. As their social media and content partners, we took on everything from shoot planning to reel production and content strategy. Every frame we crafted focused on atmosphere, emotion, and storytelling never just a plate or a post. From cozy dessert reels to cafe walk-throughs, we created a feed that feels as gentle and inviting as The Peck itself. Together, we’ve turned The Peck’s Instagram into more than a page it’s now a quiet, curated extension of their brand, built to attract mindful customers and coffee lovers alike.
BTS
Challenges
Scaling Aesthetic Without Losing Soul
The Peck’s offline experience was intimate and personal but the challenge was translating that into scroll-stopping content without sacrificing subtlety. Key challenges included:
Maintaining a calm, minimalist brand voice while creating content for a fast-paced platform.
Capturing emotion and ambience without over-editing or loud storytelling.
Showcasing the space’s unique pet-friendly vibe in a way that feels authentic, not gimmicky.
Outcome
Impact
From Café to Curated Culture
Introduced over six new content formats including café walkthroughs, ambient reels, barista features, seasonal drops, pet-led content, and aesthetic carousels.
Built stronger brand recall as one of Bangalore’s most aesthetic and soulful cafés without ever shouting.
2× growth in page reach through consistent reels built on ambience, menu storytelling, and cafe moments.
.jpg)
