Amateur
About
Amateur is a premium vodka brand crafted in India using small-batch methods - built around the idea of passion over perfection.
Defined by its “Recipe 56” and bold, minimalist aesthetic, it stands out as a modern spirit that challenges convention while staying rooted in craft.
Standing Out in a Saturated Category
In a crowded vodka market, Amateur needed to build awareness while clearly defining what made it different.
The challenge was not just visibility, but differentiation - establishing a strong identity that could cut through a space dominated by predictable, formula-driven communication.
From Identity to Recall
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Explore Our Work
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