Boroka
About
Boroka is a premium gin and tonic RTD brand based in Bengaluru, built around accessibility, bold identity, and a distinctly modern point of view.
With its signature aesthetic and recognisable presence, the brand positions itself as more than just a drink - but a social companion across occasions.
Standing Out in a Crowded Category
Boroka’s social media lacked distinction, with content that felt similar to every other beverage brand.
The challenge was to break through a crowded market - building awareness, increasing visibility, and defining a personality that felt fresh, relevant, and instantly recognisable.
Beyond the Bottle
Culturally relevant content repositioned Boroka from just another beverage to a brand people actually relate to. Campaign-led moments placed it firmly within Bangalore's social and party culture.
Explore Our Work
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