Chin Lung

Food & Beverage

About

Founded in 1956, Chin Lung established itself as a staple in bangalore’s iconic pub circuit - known for bringing people together over simple drinks and good food.

Today, that legacy continues, reinterpreted for a new generation. What was once a neighbourhood favourite has evolved into a modern, multi-location brewery - balancing nostalgia with a more contemporary, high-energy identity.

From Residency Road to Indiranagar and Marathahalli, Chin Lung has grown into a destination where the city comes to unwind - whether for a quiet weekday or a high-energy night out.

More than just a brewery, it has become a space defined by culture, community, and consistency.

Challenges

Building a Digital Presence from the Ground Up

Chin Lung had little to no online presence, despite being well-known offline.
The challenge was to introduce the brand to a digital-first audience - not just through visibility, but through relatability.
The task was to define a content direction that people would connect with, engage with, and return to.
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Impact

More Formats. Bigger Reach.

As the content evolved, so did audience engagement.
A shift towards culture-led, relatable content helped the brand travel further - increasing visibility while strengthening connection and recall within Bangalore’s digital space.
60% increase in reel views, 30% spike in weekend DMs, 3× increase in carousel saves
A stronger, more defined digital presence - shaped around relevance, consistency, and engagement.

Explore Our Work

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