Amicii

Food & Beverage

About

Amicii is a bar and kitchen in Indiranagar, built as a social space for connection, food, and shared experiences.

Rooted in the idea of friendship, the brand brings together casual catch-ups and high-energy nights - creating a space people return to.

Challenges

Translating the Brand’s Identity Online

Amicii’s social media lacked consistency and direction, despite a strong on-ground experience.

The challenge was to build a digital presence that reflected the brand’s core - friendship and connection - through content that felt relatable and engaging.

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Impact

From Presence to Relevance

A shift towards friendship-led, culturally relevant content helped the brand connect more naturally with its audience.
Consistent posting and the inclusion of Bangalore-based creators expanded visibility, strengthening Amicii’s presence within the city’s digital landscape.

Explore Our Work

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