Boombox

Pre-Buzz Campaigns

About

Boombox brought the biggest names in music to India and we brought the buzz. From Calvin Harris's historic India debut to AP Dhillon, Akon, ARGY, and &ME, Boombox partnered with Hyper for influencer activations across their marquee concert properties in Bangalore. 50–70 influencers per event. Story-first campaigns. VIP coordination on the ground. Pre-buzz that made every show unmissable.

Brief

Make It Unmissable. Every Single Time.

50 influencer activations per concert across Calvin Harris, AP Dhillon, Akon, ARGY, &ME

All-story campaign strategy to build pre-event anticipation

On-ground VIP coordination and event-day coverage

Create FOMO and position each concert as unmissable

Maximize reach among Bangalore's music and nightlife audience

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Impact

From Stories to Sold-Out Crowds.

Influencer activations across Boombox's marquee concerts built anticipation and drove city-wide buzz from Calvin Harris's India debut to AP Dhillon, Akon, ARGY, and &ME. Every show became the only thing Bangalore was talking about.

50 – 70 Influencers Per Event

5 – 6 Stories Per Creator

VIP Pass Coordination

Calvin Harris, AP Dhillon, Akon, ARGY, &ME

3.1M+ Reach across events

Explore Our Work

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