Oldmill Brewery

Food & Beverage

About

Old Mill Brewing Co. is one of Bengaluru’s largest breweries, built as a high-energy social space that brings people together over craft beer, food, and shared moments.

With expansive indoor and open-air seating, big screens, and a strong community vibe, it positions itself as a go-to destination for both everyday outings and large-scale experiences.

Challenges

Standing Out in a Competitive Brewery Scene

Despite its scale, Old Mill struggled to stand out digitally in a saturated brewery market.
The brand lacked a strong online presence, with low engagement and no clear positioning as a go-to destination for events and screenings.
The challenge was to build a distinct identity - one that captured its scale, energy, and ability to bring people together.
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Impact

Scale. Energy. Repeat Crowds.

High-energy content around IPL screenings and recurring events positioned Old Mill as a collective experience destination. Vibe Music Nights, Sundaze, and Ladies Night became weekly reasons for the city to show up. 

58% increase in Local Audience Reach
4× growth in IPL Campaign Engagement
52% improvement in Weekend Footfall Enquiries
68% increase in Event-Led Reservations

Explore Our Work

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