UN40

Influencer Activation

About

UN40 was Saregama Live's debut multi-genre cultural festival, a two-day celebration of music, comedy, creators, and immersive experiences designed for audiences under 40.

Held at NICE Grounds, Bengaluru in March 2026, the festival featured Himesh Reshammiya, Talwiinder, Aditya Rikhari, Shalmali Kholgade, Raja Kumari, Thaikkudam Bridge, and viral sensation Flipperachi making his India debut. Creator-led comedy sets, gaming zones, a beer garden, and pop-up activations extended the experience beyond the stage.

Brief

Debut edition. Buzz from scratch

Build awareness for Saregama Live's debut festival

Activate 100+ influencers for strategic pre-buzz

Cover both days with real-time creator content

Drive ticket interest and footfall

Create FOMO for non-attendees

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Impact

Awareness to Attendance

A strategic influencer activation built anticipation before doors opened and extended reach on event day.

100+ creators across lifestyle, music, and nightlife drove pre-buzz, ticket interest, and real-time content making UN40 one of Bangalore's most talked-about festival debuts.

100+ Influencers Activated

Pre-Buzz + Event Day Coverage

18,000 Attendees Across Two Days

Explore Our Work

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Mini Cooper

The Cloak Society

Zarqash

Tequiro

Ritz Carlton

Legends

Boombox

Raamarasam